Executive Business Products |
Gary Fike |
Corporate Identity, Design, |
Executive Business Products started as a small local stationery store called Kilners Stationery in 1939 in Fresno. They have been in operation continuously since then. In 1975 they incorporated, and their product line expanded over the years.
Executive Business Products came needing an upgrade to their corporate identity. As one of the main office supply companies in Fresno County it was important that they represented the vast market they serviced.
We started with the design of a logo. Incorporating an office style identity, a logo that could stand out as an icon to be used on a multitude of media from business cards to shirts was created. The Executive E that represented their fast moving, customer oriented service became their iconic foundation for all branding.
Their identity was then used to brand everything from business cards to advertisements and pens to building signs.