WHAT IS BRANDING?

Branding is the process of creating a strong, positive awareness of a company, its products or services it provides in the customer’s mind.  Branding combines elements such as logo, design, packaging, mission statement, and a consistent theme throughout all marketing communications.  Those elements are the brand identity.  Brand identity is a sort of Visual Language from your company to the consumer or client.

We approach branding with a step by step approach to provide the greatest overall consistent marketing communication possible.

UNDERSTANDING BRANDING

UNDERSTANDING BRANDING

The approach to branding is vitally important to any business, ministry, or individual brand.  The right advertising structure can make or break any marketing.  At Altar FX, the approach boils down to getting to know the customer, their business and who they want to grow into.

STEP 1
STEP 2
ENCOUNTER

ENCOUNTER

The first step in the branding process is getting to know you and your business.  What are the things that make it unique.  Together, we’ll look at your industry as a whole, to see where you might fit in for optimal growth.  We’ll discover the answer to questions like: Why does your business exist?  What are your company’s core beliefs?  

Using the information from this stage allows us to craft the foundations of your brand strategy.  It allows the personality of your business to develop the concepts for marketing and how we can build and grow your business together.

STRATEGY

STRATEGY

After gaining insight into your business, and learning who you are, we will begin to craft a clear approach to your unique branding solution.  Our creative solution will be based on your business, your story, and your goals.  Finding the right target is important.

  • Brand Concept
  • Advertising Goals
  • Market Strategy
STEP 3
STEP 4
BRAND IDENTITY

BRAND IDENTITY

Next, we develop a visual language for your brand.  The visual language communicates the value of your services or the products you offer to your customers.  We put your fingerprint on all your marketing.  This is another great opportunity to share the story of your business or ministry and how you provide that one-of-a-kind experience that only your customers will receive, relate to and remember.  Brand identity includes:

  • Naming
  • Logo Design
  • Slogan Conceptions
  • Website Development
  • Stationery Design
  • Print Design
  • Ad Campaigns
IMPLEMENT

IMPLEMENT

Finally, it’s time to let your newly crafted original brand out into the world.  Time to get all this past the finish line.  It’s time for your business or ministry to be experienced and consumed.  Because there is no second chance at a first impression so getting it right is crucial to success.  Everything from your business card to your website creates a lasting impact on your current and potential customers.  It’s important to make sure those assets communicate your distinct culture and quality.

  • Web Design
  • Signage
  • Packaging
  • Tradeshow and Displays
STEP 5